Does unique visitors mean business? Not neccessarily



Posted: Tuesday, July 12, 2005

by
Search Engine Snapshot

July 1, 2005 -- Blacksuits Inc., a provider of Internet related services including, development, promotion, marketing, integrating business applications, launches its new website http://www.searchenginesnapshot.com.

Zack Bonebrake, CEO of Blacksuits Inc., said of the new website, "We are just making services available that we have been providing for the last six years to our select clientele. Expanding our scope was inevitable."

The new site focuses on search engine marketing, Bonebrake said. “We found that just bringing unique visitors to our clients wasn’t enough. Doing a good job of search engine promotion can’t make up for poor marketing. The focus must start with marketing and then carried through the search engine promotion process."

Blacksuits Inc. also announces Steve Hodges as Director of Search Engine Marketing. Mr. Hodges comes from a rich multi-media marketing background that has spanned the last 25 years.

When ask about the new venture Mr. Hodges, stated, “Well it’s actually not a new venture for Blacksuits or me. It was just a common sense thing for Blacksuits Inc. to offer something they’ve been successful with to a broader market. It’s a no-brainer when more and more clients are demanding search engine marketing that you set your company up properly to handle them."

When asked what’s the difference between promotion and marketing? Mr. Hodges laughed and said. “Don’t get me wrong, traffic is a wonderful thing for any website. If the desired result is not realized, what was it all for? I think I can sum it up in one sentence. Traffic is great but conversion is king!"

So how does all this come about? "It's easy", said Mr. Hodges. “All of our potential clients receive complete consultation. This includes reviewing competition, potential client evaluation (audience), markup, and content and industry specific solutions. We do all this for free. After all clients need to know if your solution identifies them specifically before they can make an informed decision. After that comes the easy part for us, implementation."

Mr. Hodges can be reached by phone at 1-888-280-0087.

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